Our founders include portfolio managers previously working in Fortune Capital, a leading VC firm in China (top 10 in China as ranked by Zero2IPO in 2010-2022 in a row, and the first in 2012 and 2015), and professionals from other top-tier investment institutions. Mr. HE Shixiang, our founding partner, is a veteran with eighteen years of experience in industrial investments, and twelve years of experience in fund investments. In Fortune Capital, he served as a partner overseeing its business in culture, tourism, technology, and consumer, and managing three funds specializing in these sectors and totaling RMB3.6 billion in AUM. In greater culture, technology and consumer sectors, the founding team has invested in 66 targets, with a total valuation approaching RMB450 billion, including one target listed on ChiNext, one filing for ChiNext listing, two filing for HKEX listing, and eight unicorns.
Our flagship, China Brand Growth Fund, aims to raise RMB10 billion, including RMB3 billion in the first tranche, and focus on early-stage, emerging, growing, inflection-point and cross-sectoral targets. Multi-series investments in early-stage, inflection-point, and cross-sectoral targets will differentiate us from the others.
18years
The founding partners12years
The founding partners66 +
Portfolio companies450bn RMB
Total valuation of10bn RMB
Expected size of1994-2005
In 1994, when internet emerged in China, Mr. HE Shixiang joined Xinhua New Agency, and started his career in industrial investment.
In 1997, Mr. He helped to start xinhuanet.com and china.com.
In 1999, china.com went public, as the first Chinese internet company listed in NASDAQ.
In 2003, Telling Communication was listed through reverse merger with Gannan Fruits.
In 2016, xinhuanet.com was listed on the mainboard in China
2006-2011
In 2006, CTV Golden Bridge International Media Group closed the largest PE investment in the Chinese advertisement industry,
and later received US$30 million invested by Bain Capital.
In 2008, CTV Golden Bridge International Media Group was listed in Hong Kong.
2011-2021
In 2011, Mr. He became a colleague of Mr. WANG Yaning in Fortune Capital, and took leadership of its business in culture, tourism, TMT, and consumer services.
2023
In 2023, RMB180 million was invested in COFCO Fulinmen.
Health
Happiness
Hi-Tech
Invest in what is enduring, rather than trending
Endurance is found in China’s prospect of growth, people’s pursuit of happiness and technology’s impact on lifestyle.
“On one hand, we believe in the power of innovation to drive China’s development, and the opportunities emerging from the convergence of culture, technology, and consumer services.
On the other hand, we believe in the mankind’s enduring pursuit of happiness.”
——by Mr. HE Shixiang, Managing Partner, MorningChina Venture