Our founders include portfolio managers previously working in Fortune Capital, a leading VC firm in China (top 10 in China as ranked by Zero2IPO in 2010-2022 in a row, and the first in 2012 and 2015), and professionals from other top-tier investment institutions. Mr. HE Shixiang, our founding partner, is a veteran with eighteen years of experience in industrial investments, and twelve years of experience in fund investments. In Fortune Capital, he served as a partner overseeing its business in culture, tourism, technology, and consumer, and managing three funds specializing in these sectors and totaling RMB3.6 billion in AUM. In greater culture, technology and consumer sectors, the founding team has invested in 66 targets, with a total valuation approaching RMB450 billion, including one target listed on ChiNext, one filing for ChiNext listing, two filing for HKEX listing, and eight unicorns.

Our flagship, China Brand Growth Fund, aims to raise RMB10 billion, including RMB3 billion in the first tranche, and focus on early-stage, emerging, growing, inflection-point and cross-sectoral targets. Multi-series investments in early-stage, inflection-point, and cross-sectoral targets will differentiate us from the others.

Our team
晨华创始团队是由中国创投一线品牌达晨创投专业化基金团队为主海纳一线产业投资机构团队组建
Managing Partner and President: Mr. HE Shixiang
Founding Partner: Mr. WANG Yaning
Founding Partner: Ms. YIN Yixi
Chief Risk Officer Mr. HE Zhongfeng
Chief Operation and Post-Investment Management Officer Mr. SHU Zhilong
Our journey
In greater culture, technology, and consumer sectors, we have invested in 66 targets, with a total valuation approaching RMB450 billion, including one target listed on ChiNext, one filing for ChiNext listing, two filing for HKEX listing, and eight unicorns.

1994-2005

In 1994, when internet emerged in China, Mr. HE Shixiang joined Xinhua New Agency, and started his career in industrial investment.
In 1997, Mr. He helped to start xinhuanet.com and china.com.
In 1999, china.com went public, as the first Chinese internet company listed in NASDAQ.
In 2003, Telling Communication was listed through reverse merger with Gannan Fruits.
In 2016, xinhuanet.com was listed on the mainboard in China

2006-2011

In 2006, CTV Golden Bridge International Media Group closed the largest PE investment in the Chinese advertisement industry,
and later received US$30 million invested by Bain Capital.
In 2008, CTV Golden Bridge International Media Group was listed in Hong Kong.

2011-2021

In 2011, Mr. He became a colleague of Mr. WANG Yaning in Fortune Capital, and took leadership of its business in culture, tourism, TMT, and consumer services.

2023

In 2023, RMB180 million was invested in COFCO Fulinmen.

Target sectors
  • Health
  • Happiness
  • Hi-Tech

Health

Happiness

Hi-Tech

Philosophy

Invest in what is enduring, rather than trending

Endurance is found in China’s prospect of growth, people’s pursuit of happiness and technology’s impact on lifestyle.

“On one hand, we believe in the power of innovation to drive China’s development, and the opportunities emerging from the convergence of culture, technology, and consumer services.

On the other hand, we believe in the mankind’s enduring pursuit of happiness.”

——by Mr. HE Shixiang, Managing Partner, MorningChina Venture

Core strengths
A founding team with robust track record in investing in culture and technology-based consumer industries
The founders have worked as a team for 9-29 years, and as investors in culture and technology-based consumer industries for the past 7-12 years, including 11 years of managing a culture and tourism-focused fund, which is the first of its kind in China, and the first government-funded one in the Hunan province. The return of this fund ranked the first among all funds backed by the provincial government, and the top among culture-focused funds nationwide.
The team also managed funds in win-win partnership with industrial investors, such as Fortune Chuangjing Fund with Focus Media for consumer services, and LAF China Thrive Fund for cosmetics. Both industrial and financial value was crea
The team has withstood multiple economic cycles, and acquired expertise in IPO, M&A and pre-IPO exit deals at home and abroad.
A new track of 3H brands will be created to consistently nurture selective RMB10bn businesses with proven success in the past, and long-term prospect and synergy in the coming decade and more.
Through long-term tracking and in-depth research, promising targets are identified by flexible means.
We have been pooling industrial resources and deepening investment research, and thus sharpening our competitive edge in target sectors. At our disposal is a flexible suite of models that marry financial and industrial investments, e.g., minority share investment, joint venture, strategic investment, and project finance.
Build an enabling system with marketing, branding, and financing functions, and provide differentiated and prioritized long-term post-investment services
Marketing: We connect Chinese brands with marketing partners, facilitate their regional market development, and support their expansion overseas.
Financing: We shape an ecosystem which gathers investors, intermediaries, media, industry associations, and leading players of the three target sectors, and empower industrial development with financing.
Branding: We increase the brand value of portfolio companies by marketing and media collaborations, brand diagnosis, brand enhancement, and other value-added services.