晨华创投—官网

About Us

Our founders include veterans previously working in Fortune Capital, a leading venture capital firm in China, and professionals from other top-tier investment institutions. Our flagship, China Brand Growth Fund, aims to raise RMB10 billion, and focus on three key sectors of consumer services, i.e., 1) culture, education, and tourism, 2) health and sports, and 3) technology. Striving to making life better with health, happiness, and technology, we aspire to nurture famous local brand owners, among which thirty are expected have a market cap over RMB10 billion and three over RMB100 billion.

Core strengths

A founding team with robust track record in investing in culture and technology-based consumer industries

The founders have worked as a team for 9-29 years, and as investors in culture and technology-based consumer industries for the past 7-12 years, including 11 years of managing a culture and tourism-focused fund, which is the first of its kind in China, and the first government-funded one in the Hunan province. The return of this fund ranked the first among all funds backed by the provincial government, and the top among culture-focused funds nationwide.
The team also managed funds in win-win partnership with industrial investors, such as Fortune Chuangjing Fund with Focus Media for consumer services, and LAF China Thrive Fund for cosmetics. Both industrial and financial value was crea
The team has withstood multiple economic cycles, and acquired expertise in IPO, M&A and pre-IPO exit deals at home and abroad.

A new track of 3H brands will be created to consistently nurture selective RMB10bn businesses with proven success in the past, and long-term prospect and synergy in the coming decade and more.

Through long-term tracking and in-depth research, promising targets are identified by flexible means.

We have been pooling industrial resources and deepening investment research, and thus sharpening our competitive edge in target sectors. At our disposal is a flexible suite of models that marry financial and industrial investments, e.g., minority share investment, joint venture, strategic investment, and project finance.

Build an enabling system with marketing, branding, and financing functions, and provide differentiated and prioritized long-term post-investment services

Marketing: We connect Chinese brands with marketing partners, facilitate their regional market development, and support their expansion overseas.
Financing: We shape an ecosystem which gathers investors, intermediaries, media, industry associations, and leading players of the three target sectors, and empower industrial development with financing.
Branding: We increase the brand value of portfolio companies by marketing and media collaborations, brand diagnosis, brand enhancement, and other value-added services.